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Using superior marketing letters ... instead of resumes, can often generate far more calls for interviews. Why is this so? Because they give you the latitude to propose what you wish. A letter can open with a remark about the employer, calling attention to an opportunity or problem they need to address. It enables you to select what you wish to say in a brief, interesting way, and show how you can help the employer.
The 12 most common marketing letters
- For responding to openings
- For contacting recruiters
- For contacting venture capitalists
- For responding to spot opportunities
- For direct mail contact with employers
- For sponsored direct mail to employers
- For contacting directors of associations
- For networking associates and friends
- For networking alumni from your university
- For networking influential people
- For setting up potential references
- For following up your interviews
Cover letters. Some of these letters are intended as cover letters. As a rule, these need to be interesting and brief.
Letter resumes. In some situations, we make use of letter resumes. These are stand-alone 1 or 2 page letters. We use them when we want to create a tailored description and avoid revealing any information that might cause them to be ruled out.
